Post from Will the real reality please stand up!
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Originally posted on TIME:
After the ALS Ice Bucket challenge raised more than $115 million in mere months, many speculated the viral campaign had forever changed the face of charitable fundraising. Almost a year later, the Today Show thinks it may have found a successor.
On Tuesday, hosts Matt Lauer and Kathie Lee Lady and the Tramp-style chowed down on two sides of a Twizzler in the name of autism awareness (and fundraising).
While the viral stunt may be more cool weather appropriate than dumping a bucket of ice water on your head, it will probably hold less appeal for germaphobes.
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