It makes good business sense to be accessible


Scope's Blog

Cerrie Burnell is a children’s author and actress changing attitudes towards disability through raising the profile of diversity. In this blog, she talks about why we need better representation of disabled people in the media, marketing campaigns and the public eye.

The household spend of disabled people amounts to more than £240 billion a year.

I’m not a person with a keen mathematical mind. 240 billion is a number I find almost unfathomable, like gazing at a clear night sky and trying to count stars, whilst simultaneously sipping wine – where would it end. But it’s not a fathomless figure, it’s a very real amount, and yet every year like stars at dawn, this amount of money slips away almost unnoticed by the marketing industry.

Why? Because the spending power of the disabled community has not been fully recognised. And more importantly positive representation has not been maximised. At all…

View original post 658 more words

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