The UK’s first discount card for people with disabilities has arrived | DisabledGo News and Blog


Introducing the Diversability Card, the official discount card for people with disabilities, providing exclusive and market-leading discounts with the UK’s favourite brands, service and entertainment providers. The card has been founded by disability rights campaigner Shani Dhanda, who lives with a rare genetic condition called Osteogenesis Imperfecta, more commonly known as Brittle Bone Disease, affecting only one in 15,000 people in the UK. With mainstream media throwing out images of unattainable perfection, lacking any social and cultural relevance to ethnic minority communities, raising awareness around disability and diversity is Shani’s passion. ‘I had the idea to create the card a few years ago after completing my dissertation research, which explored the barriers to accessible leisure for people with disabilities. My research showed that tangible barriers, such as poor accessibility was not the main reason why many individuals of this consumer group feel discouraged to go

Source: The UK’s first discount card for people with disabilities has arrived | DisabledGo News and Blog

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