Universal Credit claimant anger over DWP spending millions on ‘rosy’ benefit adverts : i News


Universal Credit claimants have reacted angrily over what they deem to be positive ads for the controversial benefits system after, it was revealed the Department for Work and Pensions (DWP) had spent millions on the campaign.

Claimants have told i the adverts do not express the reality of living on Universal Credit, which has left some people in debt and struggling to afford food.

So far in 2018, the DWP has spent just over £2m on social media campaigns, digital displays and bus stop posters, which is up from the £1.7m spent the previous year, according to a HuffPost UK Freedom of Information request.

£4.2m spent on adverts

In 2016, just over £500,000 was spent, taking the total expenditure for the last three years to more than £4.2m.

The adverts have slogans such as: “With Universal Credit you get a work coach to help you all the way.”

 

Source: Universal Credit claimant anger over DWP spending millions on ‘rosy’ benefit adverts : i News

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