New campaign to recruit thousands more adult social care staff – GOV.UK | Carer Voice


A new national recruitment campaign to help fill the 110,000 vacancies in the adult social care sector has launched.

The ‘Every Day Is Different’ campaign will show how rewarding social care careers can be – 96% of care professionals feel their work makes a difference to people’s lives. It will also highlight the opportunities for progression and professional development.

The campaign aims to:

  • attract new people with the right values to the sector and increase interest in adult social care as a vocation
  • highlight the range of job roles, with an initial focus on direct care roles such as care workers, where there is the most demand
  • equip the social care sector with the marketing tools to support the campaign and advice to recruit and retain the right people, to address a high turnover rate.

Over 1.45 million people work in the sector at the moment. It is predicted an additional 650,000 workers will be needed by 2035 to keep up with the rising numbers of people aged 65 and over.

Working in adult social care is about providing personal and practical support to help people live their lives.

People who work in the sector could be supporting the elderly or people with a physical disability, autism, dementia or a mental health condition. This could mean working in:

  • a care or nursing home as a care worker
  • your local community as an activities co-ordinator
  • a hospital as an occupational therapist
  • someone’s home as a personal assistant

The campaign has been developed in close collaboration with the adult social care sector and will run during February and March through social media, digital and local radio advertising, outdoor posters and events across England.

Advertising will feature real care workers and the people they support. The aim is to attract a diverse range of people, but the campaign will have a focus on people aged 20 to 39. Research suggests that this group is the most likely to consider a role in adult social care in the next 12 months.

 

Source: New campaign to recruit thousands more adult social care staff – GOV.UK | Carer Voice

One thought on “New campaign to recruit thousands more adult social care staff – GOV.UK | Carer Voice

  1. To help with this campaign there is a major need to improve the rates of Pay in the Care Industry and with this in mind the Petition – Pay all employed carers the Living Wage has been created.

    Flash, (Families Lobbying & Advising Sheffield), a group of family carers of relatives with Learning Disabilities and/or Autism in Sheffield are concerned at the state of Social Care, not only in Sheffield, but throughout the UK.

    We all know that there is a major crisis in Social Care not just in Sheffield, but all over the UK. This is in a large part due to the lack of persons willing to come into the Care Industry, of which the low pay is a prime factor.

    Please therefore, could you consider the following

    #pay #employed #wage #funding #government #serviceproviders #living

    Could you look at promoting the Petition – ‘Pay all employed carers the Living Wage, created by FLASh (Families Lobbying & Advising Sheffield).

    Petition link https://petition.parliament.uk/petitions/236151

    Please sign this Petition, however, until you then click the signature verification link in the resulting email your signature will not be valid and will therefore not count re supporting the Petition cause.

    More information https://1drv.ms/w/s!Aq2MsYduiazglWxA60JAY_2cpvN8

    We need this Tory Government to end Austerity Cuts to Local Authorities and then increase the Grants to these Authorities so they can fund Care Service Providers to be able to pay their care workers at least the Living Wage.

    Please also see the HFT report ‘Sector Pulse Check’, https://1drv.ms/w/s!Aq2MsYduiazglXuM7Duz6HOYXvsv

    If the Petition attains 10,000 signatures, the Government will respond and if 100,000 signatures, it will be considered for debate in Parliament.

    Please support and share with your work colleagues, family & friends, MP and Local Councillors.

    For any further information Chris can be contacted on carervoice@gmail.com

    Thank you

    Chris Sterry
    Vice-chair of FLASh

    Like

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