Companies are increasingly taking stands on hot-button political issues from LGBT rights to Black Lives Matter. New research shines light on whether and when it can benefit the bottom line.
Source: Black Lives Matter, LGBTQ rights, Trump: The risks and rewards of corporate activism : The Conversation
Nordstrom and Neiman Marcus, among other retailers, have dropped Trump brands, both Ivanka’s and her father’s. Their decisions came amid calls for a boycott against retailers that carry Trump products.
Macy’s dropped Donald Trump’s clothing line early in his campaign after he called Mexican immigrants “killers” and “rapists.” Now Macy’s is under increasing pressure to drop Ivanka’s as well.
Travis Kalanick, Uber’s CEO, quit Trump’s economic advisory council after he was pressured by consumers and employees. That came after Trump’s Muslim ban and #DeleteUber went viral.
Keep the pressure on. Let’s make it unprofitable to work with Trump.
Source: Robert Reich: A boycott is in order — we need to make it unprofitable to work with Trump – Salon.com