Advertising watchdog launches investigation into Universal Credit adverts


The DWP are continually stating that these new benefits are better than the old ones, but where is the proof.

There are many stories where the new benefits appear not to be good, be they ESA (Employment & Support Allowance), PIP (Personal Independence Payment) and now UC (Universal Credit), ranging from the assessment processes and then the beginning of payments.

We are told that the majority of claimants are OK with the new benefits, but how is this known for are they going to come forward and state this, but maybe when things go wrong the claimants may object.

However, do all the claimants advise when they are not happy, but just put up with it.
In my experience in dealing with Local Authorities many who are not happy do not complain for numerous reasons, they cannot be bothered, do not know how to, think it will be a waste of time, perhaps do not have the time, some will feel they will be treated worse if they complain and many other reasons.

So just looking at the percentage who come forward to state they are not happy is not an accurate record. But unfortunately, it is the only record or the only record that is recognised.

Now do we have to assume Governments and Government departments are always telling the truth, when it has been proved that there are instances when they are not.

Quite a few of the population are fearful of Authorities and will therefore never complain.
What we need to do is work from the premise that things will go wrong and not that they will not.
People are treated like ‘cattle’, where what is done for one will be done for everyone, but people are different and maybe different from one day to another and in many instances different through the day and night.

Systems need to be based on ‘person-centred’ principles and not on ‘institutional’ principles, but it is easier for systems to be based on the latter, rather than the former and maybe more cost effective.

But to make systems equal for all the person-centred principle needs to be costed into the process, that is, if these authorities even understand, or are willing to understand the principle of person-centred.

Systems should not be there for the sole basis of the respective organisations but for all, now that will be true ‘equality’ and not just some play on words.
People have ‘rights, ‘human rights’ and should be respected.