Online subscription scams, many using bogus celebrity endorsements, are costing victims tens of millions of pounds a year, a BBC Radio 4 File on 4 programme investigation has found.
Some 300,000 people a year are thought to have been tricked into the schemes, many seemingly backed by celebrities such as comedian Russell Brand.
But in reality, the celebrities have never even heard of the products.
Many of the scams lure victims in with fake adverts on Facebook.
File on 4 found more than 800 on the social-networking site.
Facebook says it has now taken down most of the pages – adding that using public figures to scam people out of money is against its policy.
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