Mr Kreft said the nub of the problem was that the funding formulas of local councils and health boards were predicated on paying low wages to staff and the “minimal differentials” for taking on extra responsibilities – and that had to change.
The call from Mario Kreft MBE, the chair of Care Forum Wales, came after a campaign was launched to attract another 20,000 social care workers in Wales over the next 10 years.
At the moment, he said, the funding formulas of local councils and health boards were predicted on paying low wages to staff.
The number of elderly people over the age of 80 is predicted to increase by 44% in Wales by 2030 and there are currently about 113,000 people in the social care sector.
The ageing population in Wales and relatively older workforce are two factors for the increasing demand for care workers in people’s own homes, workers in residential care and more nurses.
Mr Kreft said: “I can certainly say that this is the most challenging time that social care providers have faced in trying to recruit sufficient workers to actually do the job.