The value of unplugging in the Age of Distraction : The Conversation

A common experience: you are walking down the street and someone is walking in the opposite direction toward you. You see him but he does not see you. He is texting or looking at his cellphone. He is distracted, trying to do two things at the same time, walking and communicating.

There is also the telltale recognition of a car driver on a phone; she’s driving either too slowly or too fast for the surrounding conditions, only partly connected to what is going on around her. Connected to someone else in another place, she is not present in the here and now.

These types of occurrences are now common enough that we can label our time as the age of distraction.

A dangerous condition

The age of distraction is dangerous. A 2015 report by the National Safety Council showed that walking while texting increases the risk of accidents. More than 11,000 people were injured between 2000 and 2011 while walking and talking on their phones.


Source: The value of unplugging in the Age of Distraction : The Conversation

Viral ad shows the horrific consequences of one mom’s distracted driving

Original post from Today Parents

‘…………..By Jordan Muto  TODAY

Don’t text and drive! That’s the message we’ve heard a million times. We’ve been told cops are ticketing those who don’t drive hands-free. Yet nothing seems to really stop people from using their cellphones while driving.

AT&T Close to Home | It Can Wait
AT&T Close to Home | It Can Wait

Well AT&T, one of the nation’s top mobile carriers, is trying to change that behavior with its latest endeavor for their campaign, “It Can Wait.” Along with advertising agency BBDO and Anonymous Content director Frederic Planchon, the company created a nearly four minute film, “Close to Home,”that shows how using a phone while driving can impact the lives of not one, but six different people. Some are directly affected by the accident that occurs after a mother gets distracted by phone notifications while driving her young daughter, who’s sitting in the back seat. “Everyone loves the picture I posted of you,” says the mom, smiling as she looks down at her phone the moment before impact.

Others are outsiders who witness the horrific effects of what seemed like such a small distraction. As the film concludes, the actions that lead up to the accident play in slow-motion in reverse, creating an eerie sense that so many things could have been done differently.

The film will be cut into 30-second spots to run as commercials on national television.

The “It Can Wait” campaign has traditionally focused on texting while driving. Several years ago, director Werner Herzog created a documentary for the campaign to showcase the lives of those affected by texting and driving accidents. However, as a result of new research, the campaign has expanded to include the effects of any smartphone action in order to show the true dangers facing drivers, according to an article in Adweek.


Teen drivers most often distracted by a parent’s phone call  …………’