Data is good when it is used in the correct way, but mainly it is misused.
A few months ago I signed up for the FDA’s email alerts about food recalls, blissfully unaware that the agency sends out anywhere from three to six of those a day for everything from tainted chicken salad with chives in Iowa to undeclared nut allergens in your cranberry juice. So far I’ve yet to see a recall that has affected me, but even if there was one I might miss it in the influx.
And anyway, who wants to track recalls of food in their email inbox? There’s really only one place where food recall data becomes useful: at the point of sale, when you are getting ready to pick up a product or perhaps as the cashier scans it at the check out. A recalled product might get flagged by the system set in place by the grocery store.
But this problem illustrates a huge opportunity looming with the…
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